The Academy’s Marketing & Management course comprises a Diploma of Business (Management) and an Advanced Diploma of Business (Marketing).
The Diploma of Business (Management) addresses the day-to-day operational issues of a business such as performance management and reward systems, planning, strategic development, communication, budgeting and record keeping.
The Advanced Diploma of Business (Marketing) develops knowledge and practical experience in a range of marketing and promotional functions. Areas of study include advertising, pricing & product strategies, designing, conducting & analysing market research, producing a business plan and developing teamwork skills.
A critical element of the Advanced Diploma course is the real life experience gained by completing a research project for a locally based organisation.
Units Studied in the Diploma of Business (Management)
- Business Communications
- Business Mathematics
- Accounting Principles
- Introduction to Business Computing
- Introduction to Business
- People in Organisations
- Economics
- Australian Business Law
- Marketing Principles
- Management Principles
- Human Resource Management
- Management Information and Decision Systems
- Management Project
Industry experience - 40 hours (full-time students only)
Optional exit with Diploma of Business (Management)
1 Semester full-time study
2 Semesters part-time study (day or evening classes)
Units Studied in the Advanced Diploma of Business (Marketing)
- Consumer Behaviour
- Marketing Research
- Selling and Sales Management
- Marketing Communication
- Product Planning and Distribution
- Marketing Project
Industry experience - 80 hours ( Full-time students only with 40 hours already completed during the Diploma component.).
Final exit with Advanced Diploma of Business (Marketing)
2 Semesters full-time study (1 already completed during the Diploma component)
4 Semesters part-time study (day or evening classes with 2 semesters already completed during the Diploma component)